February 23, 2022

Story 73: Eric Bartlett, Partner at Northland Injury Law, On A Doozy of a Storied Career

Category: Guild Stories, Podcast

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Hear from Eric Bartlett, co-founder and partner at Northland Injury Law, as he shares lessons in building an intentional brand, including:

  • Standing out in a cluttered industry segment
  • The importance of disarming and comforting clients through clear communication and education
  • Using external feedback as a mirror for your business
  • How COVID revealed an opportunity to shift and expand his firm’s marketing efforts, even as it took a toll on his personal health
  • Building systems and processes to enable scale within a business

Check out Eric’s firm at

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